Paul & Shark
After its incorporation in 1921, in the '70s Dama S.p.a. launched on the market the Paul & Shark Sportswear brand inspired by the yachting world. After the launch Paul & Shark designed a sweater intended for the sea, which stood out for its particularly peculiar packaging, the "can", a metal tube used in sailing as a multipurpose container. The success of this unique product was the first step towards the creation of an entire collection of knitwear in water--repellent wool, ideal at the seaside or anywhere out in the open.
Today, Paul & Shark is a total-look luxury brand beloved by people appreciating the Made-in-Italy and the high end performance of the used technical materials, many of them patented by Paul & Shark.