At Eton, we are proud of our heritage which dates back to the year 1928 when Annie and David Pettersson started a new business making fine shirts. Ever since, quality and attention to detail has been the heart of everything we do. We strongly believe that genuine craftsmanship combined with cutting edge weaving technology and a unique finishing process is our key to success. Over the years, we have been able to grow from a small two-person operation in Ganghester, Sweden, to a company known worldwide for our superior quality.